Video is currently the most effective marketing tool any business can use. In 2017, video will account for 74% off all internet traffic as search engines, social media, and video hosting sites continue to optimize for video and promote visual content over older forms. [Source]
But, for many businesses, their first video can be a very overwhelming experience plagued with technical issues, missed objectives, and low viewership. Video can quickly become a pain point that is easily identified as essential, but also cost prohibitive and risky.
There are several key steps you can take to ensure that your first brand video is a success.
1. Identify the Purpose of the Video
If you aim at nothing, you will hit it every time. It is easy to get caught up in the excitement of the process and glamour of creating video content, but if a video does not aim for a certain response with the viewer, the message will be ineffective. Videos with a clear call to action and purpose allow your audience to respond to the message you are giving.
2. Create an Emotional Journey
Video invites the viewer into an experience that captures their senses and draws them into the story. By taking your audience on an emotional journey, you allow them to feel the authenticity of your story and connect with your passion for your brand.
3. Build a Solid Team
Video is a collaborative venture. Whether you are creating content from within your own network or working with a production company or agency, it is important to find a team that can create a well-executed video. A good production team will be focused on creating quality work with a strong call to action and compelling story. Find someone who understands your vision and passion and can create that experience.
4. Determine Your Investment
Identify your budget before you start the process. Video requires more resources than many other forms of marketing and you should plan for production costs, marketing budgets to get the video seen, and creative talent to nurture your video. Starting out with a budget allows you to maximize your resources and then tailor a solution to work within your means.
5. Engage Your Audience
It has never been so easy to get video content seen, but there are many key components to ensuring a successful rollout. Make sure your video is optimized for SEO and is tagged clearly on video search engines. Creating social media versions of your video can be a great way to create hype for your video and generate more views and attention.
Video is an exciting component in creating your brand identity and finding new customers. By keeping these tips in mind, your first video will be a huge success.
At Solis Films we partner with many businesses for their first videos. We focus first on discovering the vision and passion of a brand, and then create videos that create that experience.